Resume

Emma Walker

About

Experience

Toronto Six Hockey Club

Social Media Manager | Feb 2023 – July 2023

• Developed and managed content calendars for multiple platforms, including Twitter, Instagram, Facebook, Youtube, and TikTok, to establish timely and relevant posts.
• Responsible for In-game live tweeting/clipping and posting of game segments in realtime
• Responsible for ensuring all sponsorship deliverables are created and posted to social media based on the sponsorship schedule.
• Utilized programs for content creation (Adobe Creative Suite), as well as content scheduling and tagging (Meta Business Suite)
• During the 2023 Isobel Cup playoffs, achieved over three million digital impressions and one hundred thousand digital engagements, the highest single two-week total in the 2023 PHF Season, including being ahead of the league accounts.

Camp Wahanowin

Digital Content Manager | Jun 2021 – Present

Produced original video pieces by working collaboratively with a videography team to facilitate weekly multimedia productions.
Developed and managed content calendars for multiple platforms, including Instagram and Facebook, in Summer 2024, seeing a 63% increase in digital impressions (82k to 134k) and a 110% increase in digital engagements (4.1k to 8.75k) versus the previous summer.
Supervised two staff videographers, overseeing their work and providing feedback and support
Developed video content between sixty seconds and one hundred and twenty minutes long
Used Adobe Premiere to edit footage and Adobe After Effects to create motion graphics as needed to elevate video content
Promoted twice, from Staff Videographer to Videography Head in 2022 and then to managing all digital and social content as Digital Content Manager in Summer 2024.

49 Sportnet
Deputy Editor & Digital Manager | Mar 2020 – Present

• Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free digital content on U SPORTS athletics.
• Created specialized content, including features, lists and graphics as well as general content articles,
• Composed original digital content that helped see a year-over-year 62% increase in site visitors between 2021 and 2022.
• Determined readiness of written pieces from contributors, made changes and approved final versions for publication.
• Oversaw the publication of all digital and social content, aligning multi-media content strategies to maintain a cohesive brand identity.
• During the Lake Placid 2023 World University Games, developed a content strategy that achieved 2.7 million digital impressions across eleven days and set site records for views
and visitors in a month (Jan 2023) and a single day (Jan 22, 2023)

International Ice Hockey Federation

Social Media Coordinator | Dec 2021 – Jan 2022

Onsite work at the 2022 World Junior Hockey Championships
• Responsible for all digital content and communications from the secondary venue in Red Deer, Alberta at the 2022 Men’s World Junior Hockey Championship
• Responsible for In-game live tweeting/clipping and posting of game segments in realtime
• Coordinated content from ideation to execution for digital content on multiple platforms (Twitter, Facebook, Instagram, TikTok)
• Utilized programs for live-clipping (Dartfish), graphic creation (Adobe Creative Suite), as well content scheduling and tagging (Hootsuite)

Guelph Storm Hockey Club

Communications and Content Assistant| Nov 2020 – Apr 2021

• Developed original content for website articles through individual work or coordination
with athletes, (features, lists, branded)
• Curated graphic and video content for Club’s Twitter, Facebook and Instagram social media platforms to promote the brand and foster public engagement.
• Wrote and proofread social media posts, website copy and articles.

• Established goals and metrics for projects and tracked project progress and impacts

• Used the Adobe Creative Suite for creation of content, photo manipulation and graphic
design

Ontario University Athletics

Contributing Writer | Oct 2021 – Present

A weekly contributing writer providing two to three times per week coverage of the Women’s hockey season
Repurposed and optimized existing content for use in different mediums including cross- promotion on 49 Sports
Adhered to style guides and editorial standards, ensuring consistency across all written materials produced for the OUA.

Speaking

TARA Award: Best Live Production (2021)
Toronto Metropolitan University
Toronto, ON

Sportsnet Award for Best Live Coverage (2020)
Toronto Metropolitan University
Toronto, ON

TARA Award: Best First Year Video Production (2018)
Toronto Metropolitan University
Toronto, ON

Contact

Richard is always available for collaborations and conversations. If you want to chat or anything else, don’t hesitate in reaching out.

rcoffeymedia@gmail.com
416-428-2280