Toronto Six

From February to July of 2023 I served as the social media manager for the Toronto Six Hockey Club of the Premier Hockey Federation. This included on-site work through their entire Isobel Cup Championship playoff run through to the championship win on March 26th and the subsequent celebration.

I focused my approach with the Six on continuing their established brand style of playfulness, cheekiness and creativity.

As Social Media Manager for the Six I led all team-brands month over month in the PHF in digital impressions, engagements and follower engagement rate while during the 2023 Isobel Cup playoffs, I achieved over three million digital impressions and one hundred thousand digital engagements, the highest single two-week total in the 2023 PHF Season, including being ahead of the league accounts.