Guelph Storm

I served as Communications and Social Media Assistant for the Guelph Storm Hockey Club during the COVID-cancelled 2020-2021 season.

My most successful social media campaign I developed with the Storm was our custom jersey wallpaper campaign that generated the highest single-day total of digital impressions for the brand for the entire time of my internship.

Happy Custom Jersey #WallpaperWednesday Storm Fans!

For the next 24hrs only, reply to this tweet with your
(1) name
(2) number
(3) colour

and we'll respond to your tweet with your custom jersey! pic.twitter.com/fWCei43aez
— Guelph Storm (@Storm_City) March 10, 2021

I otherwise focused on simple engaging ways to keep fans connected to the brand, whether that was via cute moments, jokes, or throwback content.

A Short Poem Because We Miss You:

We know you all miss getting to enter,

the best rink in the OHL, our home, the Sleeman Centre,

and we're sure your excitement must be hard to contain,

but don't worry Storm City; we know we'll see each other again. ❤️🌪️❤️#WorldPoetryDay pic.twitter.com/8xZIKnzfP8
— Guelph Storm (@Storm_City) March 21, 2021

@ErieOtters look at us, we were so young 🥺❤️

Where does the time go? https://t.co/P4FPyYGf5F
— Guelph Storm (@Storm_City) March 29, 2021

We went 14-3-1 against the Spiderman Knights between 97 and 02, so we're just saying if @LondonKnights ever want to actually bring these back full time, consider us big fans. https://t.co/7ybdEgcm2z
— Guelph Storm (@Storm_City) April 1, 2021

Hey @Oshawa_Generals,

When is an Irish Potato not an Irish Potato?….

When it’s a French Fry.
— Guelph Storm (@Storm_City) March 17, 2021

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Guelph Storm

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